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Masonite security‑door campaign

Repositioning high-security doors as premium, design-forward safety solutions for modern institutions.
 

Overview

I led creative direction for Masonite’s attack-resistant security door campaign, shifting the product narrative from purely functional protection to a modern, aspirational safety solution for schools, offices, and public spaces.

Masonite attack-resistant security door installed in a commercial interior

01

Challenge

Masonite needed to communicate advanced security and compliance without sacrificing aesthetics. The campaign had to resonate with architects, facility managers, and institutional decision-makers who value safety, durability, and design equally.

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Scope of Work

  • Creative direction & campaign concept

  • Visual identity and messaging

  • Website and landing page assets

  • Photography art direction (real-world environments)

  • 3D environments and animated product storytelling

  • Print, sales, and trade show materials

  • Vendor and production coordination

02

Approach

The creative strategy focused on “safety with style.”
By placing the doors in realistic, high-design environments and using clean layouts, modern typography, and immersive 3D visuals, the campaign translated complex security technology into a clear, compelling story that felt confident, not industrial.

Masonite security door shown in a school or institutional hallway setting
Masonite attack-resistant door design displayed in a presentation mockup

03

Impact

  • Repositioned the product as both essential and aspirational

  • Improved clarity and confidence for sales presentations and pitches

  • Strengthened Masonite’s perception as an innovative leader in secure building solutions

  • Delivered a cohesive, multi-channel launch system across digital, print, and experiential touchpoints

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