Ideas built with intention.
I work across brand, web, packaging, and content using a blend of strategy, AI, and modern design technology to help founders turn ideas into clear, thoughtful visual systems.
The goal is always the same: build brands that feel aligned, consistent, and built to evolve.
Brands I’ve Worked With
Selected Work
A small selection of projects that reflect how I think, design, and build brand systems across different industries.
PHOTOSHOOTS AND CAMPAIGNS
Led art direction for diverse photoshoots across fashion and hydration products, including concept development and mood board creation to guide creative vision.
Led visual strategy and identity systems across national art initiatives
Created custom illustrations for brands like Pottery Barn, RTG, and Hilton, delivering compelling visual storytelling across a range of media including print, editorial, educational materials, packaging, animation, and digital content.
ANIMATION - STORYBOARD
Created 3D renders / motion visuals to elevate product storytelling.
Crafted compelling marketing narratives through video, leveraging Adobe Premiere Pro and After Effects to elevate user engagement and brand experience. Notable projects include the Masonite Acoustic Door product event and the Hydration Launch campaign for FASTer Way.
WEB DESIGN
Led landing page & microsite builds, waitlist capture strategies, and aesthetic consistency.
Led UX/UI strategy for FASTer Way, ensuring a cohesive and intuitive digital experience across platforms. Additionally, directed the full redesign and visual overhaul of 16+ web pages for Masonite Architectural, with a focus on usability and brand consistency. Executed graphic design elements in Adobe Photoshop and Illustrator, seamlessly integrated into responsive layouts via Elementor, WordPress and Shopify.
BRAND SUPPORT THROUGH DIGITAL AND PRINT MEDIA
Developed comprehensive visual strategy and art direction for social media platforms such as Facebook, Instagram, and web pages. Spearheaded trade show initiatives and crafted printing layouts for collateral pieces, ensuring alignment with overarching marketing strategies. Leveraged Adobe InDesign, Photoshop, and Illustrator for design excellence, complemented by Marketo and Constant Contact for impactful email campaigns.
Virtual Visions: Crafting Immersive 3D Interior Designs
Created to be used across all marketing materials, this concept showcases door features within fully designed environments, helping buyers visualize how each product enhances the space. The immersive 3D renderings not only highlight functionality but also bring the atmosphere and design potential to life, making the decision-making process more engaging and inspiring.
Event Strategy, Design & Execution
Brought 500+ attendees together with a cohesive, immersive brand experience.
Led and executed large-scale, immersive brand experiences bringing together 500+ attendees. As a Creative Manager, I oversee event design from concept through on-site execution, ensuring every touchpoint aligns with the brand vision. My experience spans major U.S. markets—including Dallas, Orlando, Nashville, St. Pete, and across Texas—as well as international activations in Costa Rica and Mexico City. From visual storytelling to spatial design and live execution, I focus on creating cohesive, high-impact experiences that connect brands with their audiences.