Ideas built with intention.
I work across brand, web, packaging, and content using a blend of strategy, AI, and modern design technology to help founders turn ideas into clear, thoughtful visual systems.
The goal is always the same: build brands that feel aligned, consistent, and built to evolve.
Brands I’ve Worked With
Selected Work
A small selection of projects that reflect how I think, design, and build brand systems across different industries.
PHOTOSHOOTS AND CAMPAIGNS
Led art direction for diverse photoshoots across fashion and hydration products, including concept development and mood board creation to guide creative vision.
Led visual strategy and identity systems across national art initiatives
Created custom illustrations for brands like Pottery Barn, RTG, and Hilton, delivering compelling visual storytelling across a range of media including print, editorial, educational materials, packaging, animation, and digital content.
ANIMATION - STORYBOARD
Created 3D renders / motion visuals to elevate product storytelling.
Crafted compelling marketing narratives through video, leveraging Adobe Premiere Pro and After Effects to elevate user engagement and brand experience. Notable projects include the Masonite Acoustic Door product event and the Hydration Launch campaign for FASTer Way.
WEB DESIGN
Led landing page & microsite builds, waitlist capture strategies, and aesthetic consistency.
Led UX/UI strategy for FASTer Way, ensuring a cohesive and intuitive digital experience across platforms. Additionally, directed the full redesign and visual overhaul of 16+ web pages for Masonite Architectural, with a focus on usability and brand consistency. Executed graphic design elements in Adobe Photoshop and Illustrator, seamlessly integrated into responsive layouts via Elementor, WordPress and Shopify.
Paid Media & Growth Campaigns
Led creative development and paid social campaign execution for Faster Way to Fat Loss across Meta platforms, supporting brand growth, lead generation, program launches, and conversion-focused marketing initiatives. Responsibilities included creative strategy, ad design, campaign ideation, audience messaging, landing page alignment, and performance-driven content optimization.
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Increased CTR through creative testing
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Supported multi-six-figure launch campaigns
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Improved engagement through short-form video creative
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Contributed to high-performing Meta campaigns targeting wellness consumers
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Helped scale campaign creative across multiple launches and promotions
BRAND SUPPORT THROUGH DIGITAL AND PRINT MEDIA
Developed comprehensive visual strategy and art direction for social media platforms such as Facebook, Instagram, and web pages. Spearheaded trade show initiatives and crafted printing layouts for collateral pieces, ensuring alignment with overarching marketing strategies. Leveraged Adobe InDesign, Photoshop, and Illustrator for design excellence, complemented by Marketo and Constant Contact for impactful email campaigns.
Virtual Visions: Crafting Immersive 3D Interior Designs
Created to be used across all marketing materials, this concept showcases door features within fully designed environments, helping buyers visualize how each product enhances the space. The immersive 3D renderings not only highlight functionality but also bring the atmosphere and design potential to life, making the decision-making process more engaging and inspiring.
Event Strategy, Design & Execution
Brought 500+ attendees together with a cohesive, immersive brand experience.
Led and executed large-scale, immersive brand experiences bringing together 500+ attendees. As a Creative Manager, I oversee event design from concept through on-site execution, ensuring every touchpoint aligns with the brand vision. My experience spans major U.S. markets—including Dallas, Orlando, Nashville, St. Pete, and across Texas—as well as international activations in Costa Rica and Mexico City. From visual storytelling to spatial design and live execution, I focus on creating cohesive, high-impact experiences that connect brands with their audiences.
Creative Direction & Production
Behind the scenes of the FASTer Way Hydration launch campaign — from creative direction and on-set production to social-first content execution.
This project focused on building high-energy launch assets designed for digital storytelling, community engagement, and brand awareness across multiple platforms.
