Creative Manager | Brand Strategist | Visual Storyteller

I'm a Creative Manager with a strong track record of building standout brand identities and leading successful campaigns across digital and traditional media. I focus on smart, effective design that drives results—like boosting brand awareness and engagement by 30%. I’m passionate about leading creative teams, solving problems, and delivering work that exceeds expectations.

CASE STUDY

Crafting the Splash:

Led the end-to-end development of a hydration product—from initial concept and market research to brand identity, packaging design, and go-to-market launch. Delivered a cohesive product experience that drove strong engagement and positioned the brand in a competitive wellness market.

Fortress in Focus:

Crafted a bold, multi-channel campaign to launch the ultimate security door, blending striking visuals with powerful messaging to highlight strength, style, and peace of mind. Drove brand awareness and sales by positioning the product as a design-forward solution to home protection.

PRODUCT LAUNCH

ILLUSTRATION

Created custom illustrations for brands like Pottery Barn, RTG, and Hilton, delivering compelling visual storytelling across a range of media including print, editorial, educational materials, packaging, animation, and digital content.

BRAND AND CLIENTS

To play, press and hold the enter key. To stop, release the enter key.

ANIMATION - STORYBOARD

Crafted compelling marketing narratives through video, leveraging Adobe Premiere Pro and After Effects to elevate user engagement and brand experience. Notable projects include the Masonite Acoustic Door product event and the Hydration Launch campaign for FASTer Way.

WEB DESIGN

Led UX/UI strategy for FASTer Way, ensuring a cohesive and intuitive digital experience across platforms. Additionally, directed the full redesign and visual overhaul of 16+ web pages for Masonite Architectural, with a focus on usability and brand consistency. Executed graphic design elements in Adobe Photoshop and Illustrator, seamlessly integrated into responsive layouts via Elementor, WordPress and Shopify.

BRAND SUPPORT THROUGH DIGITAL AND PRINT MEDIA
Developed comprehensive visual strategy and art direction for social media platforms such as Facebook, Instagram, and web pages. Spearheaded trade show initiatives and crafted printing layouts for collateral pieces, ensuring alignment with overarching marketing strategies. Leveraged Adobe InDesign, Photoshop, and Illustrator for design excellence, complemented by Marketo and Constant Contact for impactful email campaigns.

Virtual Visions: Crafting Immersive 3D Interior Designs

Creative Digital Marketing Agency Instagram Post.png

SCRUFFAGENCY

Create a seamless UX/UI design for Scruff agency

that enhances user engagement and strengthens

brand identity.

Event Planning & Execution Expertise

I bring hands-on experience in planning and executing large-scale events, including a multi-day conference for over 350 attendees. From developing the visual identity and overall experience to coordinating with vendors, hotel staff, and internal leadership, I managed every detail to ensure a seamless event. I also served as the on-site point of contact throughout the four-day event, overseeing logistics and ensuring everything ran smoothly from start to finish.