Westshore Pizza – From Box to Brand
Launching a new hydration brand with bold positioning and a Dallas event debut. Concept to full launch executed in only 3 months
01
Challenge
Stand out at the 2018 Las Vegas International Pizza Expo, where 1,500+ brands competed for attention.
02
Approach
I reimagined the pizza box as more than packaging. By illustrating the entire menu on the box, it became both functional and promotional every order doubled as a brand touchpoint.
03
Impact
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Ranked Top 3 Design at the Las Vegas Expo.
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Illustrations expanded from the box to store interiors, signage, and marketing materials.
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Sparked a full rebrand that gave Westshore Pizza a fresh, unified identity.
Takeaway
A simple pizza box turned into the catalyst for a complete brand transformation.
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