Case Study: Masonite DefendrTM Attack‐Resistant Door

 Project Overview 

At Masonite, I led the creative development for the launch of the Defendr™ Attack-Resistant Door — a high-security interior door designed to provide extra protection in schools, healthcare facilities, and commercial spaces. My goal was to highlight the door’s advanced safety features while presenting it in a clean, modern design context. 

Goals 

● Introduce the new product to architects, builders, and facility managers. 

● Visually communicate the door’s safety and design benefits in a simple, engaging way. 

● Equip the sales and marketing teams with clear, professional materials and visual tools. 

What I Did 

Creative Direction & Design 

● Developed the overall look and feel for the campaign — blending technical information with attractive, modern visuals. 

● Designed brochures, sell sheets, web banners, and trade show graphics to support the launch. 

Photography & Real-World Context 

● Directed and produced photoshoots showing the door installed in real spaces like classrooms and offices. 

● Art Direct and prepared all images for use across print, digital, and event displays. 

3D Animation Video & 3D Environment 

● Created a realistic 3D environment to show the door in a virtual building context. 

● Produced a 3D animation video demonstrating how the attack-resistant technology works, with clear motion graphics to explain the benefits. 

● Integrated the animation into the sales presentations and website for an engaging, easy-to-understand product showcase. 

Vendor & Production Management 

● Oversaw file preparation and proofing for all print materials and large-format trade show signage. 

● Coordinated with animation vendors and video editors to ensure the final 3D visuals met our quality standards. 

Collaboration 

● Worked closely with engineers to ensure all technical features were communicated accurately. 

● Supported the sales team by providing them with presentation slides, videos, and printed materials that were easy to share with clients. 

Results 

● Launched a complete set of visuals and marketing tools that clearly explained the door’s safety features and stylish design. 

● The 3D animation and virtual environment gave stakeholders a realistic view of how the door performs in real conditions. 

● Boosted sales team confidence by giving them professional materials for pitches, trade shows, and client meetings. 

● Helped strengthen Masonite’s reputation as an innovative leader in secure building solutions. 

Key Takeaway 

This project demonstrates my ability to lead a product launch from concept through execution — combining strong design, high-quality photography, engaging 3D animation, and precise production management to tell a clear, compelling story.