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5 Creative Mistakes That Are Holding Your Brand Back (and How to Fix Them)
Design is more than aesthetics—it’s your brand’s first impression, emotional hook, and performance driver. But too often, I see...
paulfarhatft
Jul 43 min read
Case Study: Masonite DefendrTM Attack‐Resistant Door
Project Overview At Masonite, I led the creative development for the launch of the Defendr™ Attack-Resistant Door — a high-security...
paulfarhatft
Jun 192 min read
The Importance of Art Direction in Building Strong Brands
Art direction is the creative heartbeat behind every compelling visual story. It’s more than just making things look good—it’s about...
paulfarhatft
Jun 111 min read
Why Following Design Trends and Research Matters for Upscaling Your Brand
In today’s fast-paced digital world, design trends evolve rapidly. Staying updated and doing thorough research isn’t just about looking...
paulfarhatft
Jun 111 min read
The Importance of Typography in Design
Typography is more than just choosing a pretty font—it’s a powerful tool that shapes how your message is received. Good typography...
paulfarhatft
Jun 111 min read
A Rebrand Isn’t Just a New Look
A rebrand isn’t just a new logo or color palette. It’s a strategic evolution. Today, the most effective rebrands go beyond...
paulfarhatft
Jun 111 min read
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