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AI: What Is It and Why Should I Care?
Artificial Intelligence, or AI , might sound like something out of a science fiction movie, but it's already a huge part of our daily lives. Simply put, AI is the ability of a computer or machine to imitate human intelligence . 🤔 How Does AI Think? Instead of being programmed for every single task, AI systems are designed to learn . They take in massive amounts of data, look for patterns, and use those patterns to make decisions or predictions. Think of it like teaching a ch
paulfarhatft
2 min read
5 Creative Mistakes That Are Holding Your Brand Back (and How to Fix Them)
Design is more than aesthetics—it’s your brand’s first impression, emotional hook, and performance driver. But too often, I see...
paulfarhatft
3 min read
Case Study: Masonite DefendrTM Attack‐Resistant Door
Project Overview At Masonite, I led the creative development for the launch of the Defendr™ Attack-Resistant Door — a high-security...
paulfarhatft
2 min read
The Importance of Art Direction in Building Strong Brands
Art direction is the creative heartbeat behind every compelling visual story. It’s more than just making things look good—it’s about...
paulfarhatft
1 min read
Why Following Design Trends and Research Matters for Upscaling Your Brand
In today’s fast-paced digital world, design trends evolve rapidly. Staying updated and doing thorough research isn’t just about looking...
paulfarhatft
1 min read
The Importance of Typography in Design
Typography is more than just choosing a pretty font—it’s a powerful tool that shapes how your message is received. Good typography...
paulfarhatft
1 min read
A Rebrand Isn’t Just a New Look
A rebrand isn’t just a new logo or color palette. It’s a strategic evolution. Today, the most effective rebrands go beyond...
paulfarhatft
1 min read
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